In October 2018, ACI Fertilizer organized the Star Customer program for Ratno and Organic Fertilizer to recognize the top sales performers in different regions. The program was organized at Cox’s Bazar on 13 October, at Khagrachari on 14 October, and at Rangpur on 24 October 2018. Top 30 star customers of respective areas were invited in these meet and greet programs as an appreciation for their sales performance in 2017-18. Business Director Mr. Bashir Ahmed, along with Sales Manager, Asst. Marketing Manager, Zonal Sales Manager, Area Managers and Marketing Officers of Cox’s Bazar and Rangpur were present in these programs. The participating customers shared their experience expectations, and obstacles regarding fertilizer sales. They also explored foreseeable opportunities to add new values to farmers’ lives. ACI Fertilizer management team discussed their customer-oriented business plan for Ratno and Organic Fertilizer. The participants had made a more encouraging sales projection for ACI’s Ratno and Organic Fertilizer in upcoming Rabi Season of 2018-19. Moreover, there was an award ceremony in the later part of the program. The best performing customers of Ratno and Organic Fertilizer were awarded based on 2017-18 fiscal year’s performance.