The strategic business meeting of ACI Fertilizer’s Rangpur Zone was held on 9 December 2018, Rajshahi Zone on 10 December 2018, Cumilla Zone on 16 December, and Jashore Zone on 18 December 2018. Business Director along with Sales Manager, Asst. Marketing Manager, Asst. product Manager, Area Managers, and Territory Officers attended the meetings. The prime purpose of the meeting was to oversee the business performance and setting action plans for the respective zones. Some key topics regarding the fertilizer business were discussed in the meetings, i.e., portfolio strategy, sales and credit strategy, time and territory management, debtor management etc. Compliance issues like SMS posting, delivery, money receipt, etc. were also in the agenda. A short training session on how to improve field force performance and evaluate the valued customer was also held. Besides, the management shared their experience and different business scenario during the workshop relating to the meeting’s agenda. The strategic meeting ended with a vibrant attitude and reflection for better performance.