In January 2023, ACI Motors organized a great and memorable festival named ‘Pitha Uthsab’. The festival took place in different locations including Hakimpur (Dinajpur), Dhupchanciya (Bogura), Lalpur (Natore), Nachol (Chapainawabganj), Bodolgachi (Naogaon), Sharankhola (Bagerhat), Satkhira, Doulotpur (Kustia), Meherpur, Borhanuddin (Bhola), Bakergonj (Barishal), Salikha (Magura), Juri (Moulvibazar), Noakhali, Matlab (Chandpur).

The purpose of the event was to share the traditional and delicious local pitha with the customers, general people, affiliates and ACI officials. The program served the purpose as massive participation was seen as a sign of great interest from the general people and a remarkable meet-up was arranged.