ACI Seed has taken an initiative to meet with the dealers and retailers by targeting the upcoming rabi season. The aim was to communicate the sales and promotional scheme of the targeted products and also exchange views with the channel partners.
The program was held in five areas in September 2022 in the South & East regions. The event was organized in Gopalganj, Khulna, Habiganj, Mymensingh, and Kishorganj. Mr. Sudhir Chandra Nath, Honorable Business Director; Mr. Khandaker Saifur Rahman, Chief Marketing Officer; Mr. AKM Shahinur Rahman, General Manager, Sales; Portfolio Managers, Sales Managers, Area Sales Managers, and Territory Officers of ACI Seed graced the event with their precious presence. Besides, more than 250 customers were present in the programs.
The Business Director-Seed gave an overview of the business and intended support in the upcoming season. An inspirational speech was delivered by the CMO and GM, Sales about the business and the contribution of the partners. The Portfolio Managers shared the sales and promotional plan of the focused varieties of rice, maize, potato, and vegetables for the upcoming season. The Stockiest & Retailers actively participated in the programs and gave their valuable opinions, suggestions, and feedback about the business improvement, growth, and their requirements The Business awarded the customers based on the last year performance and also announced the customer motivational program for FY 2022-23. The customers expressed their satisfaction for such an arrangement and expected to continue the programs in near future.