In September 2019, ACI Seed started huge campaign for the newly launched maize variety DEKALB BOSS across the country. Hybrid maize DEKALB BOSS is the ever highest yielded variety in Bangladesh in early to mid-segment. DEKALB BOSS yields additional 4 to 5 mound additional compared to its competition. Farmers will get extra benefit by cultivation this variety. Promotion for the newly-launched maize variety was done using different media of poster, leaflet, mini bill board (introduced for the first time), vehicle painting etc.