Maize is one of the focused crops of ACI Seed. The Business is currently marketing 9 prominent varieties of 4 world giant companies by targeting Rabi & Kharif Seasons. ACI Seed has taken an initiative to imply Integrated Marketing Communication (IMC) Activities at key customer points in potential areas. IMC refers to the strategic, collaborative, and promotional activities through which a targeted audience can sense consistent, persuasive, and reinforcing brand messaging. The Business has commenced IMC concept as farmers meeting, retailers meeting, meeting with DAE concern, result demonstration, group campaign, haat-bazar campaign, road show, microphone usage and the usage of different promotional materials at retail points. Dinajpur Area has also taken a unique initiative for the spot sales to the farmers at different locations by using temporary shop with colourful decoration.
Kushtia, Dinajpur and Rangpur areas conducted the campaign program on DON-111, DON-112, SONA-55, AVD 757, DEKALB Boss and Kaveri 3696 at Faridpur, Rajbari, Rangpur, Kurigram, Lalmonirhat, Nilphamari, Dinajpur, Thakurgaon and Panchagarh. Portfolio Manager, Regional Sales Manager, Area Sales Manager and Marketing Officers participated in these programs. There was an incredible response among the retailers and farmers and the Business has been able to sell the targeted volume to those areas.