Mini Shail, a High Yielding Variety (HYV) developed by ACI in association with IRRI and Rajshahi University, brings a profitable proposition for T-Aman farmers in Bangladesh. To promote the newly launched HYV rice among farmers, ACI Seed organized month-long promo in 10 districts during July 2020. As part of the program, 48 activation programs were conducted. It is mentionable that Mini Shail has a duration of around 130 days with a yield potentiality of 6-7MT/ha. BLB resistant long fine grain of the variety will bring sustainable changes in rice farmer’s profitability.