In July 2022, ACI Seed arranged a campaign program on promising bitter gourd variety – Papiya Super Gold in south and east regions of the country. Khulna, Bagerhat, Satkhira, Barisal, Patuakhali, Barguna, Bhola, Chittagong, Khagrachari, Rangamati are the potential places for bitter gourd cultivation especially in the long segment. Considering the potentiality, the Business organized the campaign program including retailer program, farmers’ meeting, retailers’ contact, model farmers’ contact, and providing prescription at different places for the major customers.
Papiya Super Gold is a long segment bitter gourd variety of ACI Seed. It is one of the best varieties in the long segment considering the yield potentiality, fruit size, shape and color, disease resistance etc. The average fruit size is 250-300 gm and the yield per acre is 12-14 MT. About 90% of the fruits are uniform in size, shape and color. The storage capacity is comparatively better than the competitive varieties.
Area Manager, Territory Officers and Sales Officers of Vegetables Team organized the program and they provided the basic information of the variety. The farmers and retailers showed their interest about the product. ACI Seed expects to harvest satisfactory results for Papiya Super Gold in the current season