In August 2018, ACI Fertilizer organized campaign programs in the north region. The covered areas were Rajshahi, Natore, Rangpur, Naogaon, Pabna, and Gaibandha. The campaign programs were designed focusing the local fruit market. The months of August and September are the peak season of fruit harvesting hence the need for soil nutrient is also high as nutrient will be applied on soil after fruit harvesting. Assistant Marketing Manager, Assistant Product Manager, Regional Sales Manager, Area Managers, and respective Marketing Officers conducted the campaign programs. In the campaign programs, both farmers and retailers were invited. Targeting the fruit market, ACI personnel discussed the importance of soil and foliar products’ application to gain the utmost production of fruits. North part of Bangladesh is one of the most paramount locations for agricultural cultivation. The scope for agribusiness in this part of our country is also very promising. Hence ACI Fertilizer has been conducting numerous campaign and promotional programs to meet the need of the farmers, especially focusing on the potential markets of North.