In May 2020, ACI Fertilizer initiated a new WhatsApp group named “Krishoker Haat”. The group is intended to be the connecting hub for different Marketing Officials with the farmers who have harvestable vegetables and fruits. Farmers can share pictures of their produced items directly from the field using the group. Detailed information regarding their vegetables and fruits such as size, weight and expected price with contact number can be shared instantly with a larger target audience. ACI will be able to procure the product directly from farmers more efficiently if the price is matched. The group will ensure better prices for both sellers and buyers, making the process mutually beneficial for all involved.