ACI Seed conducted multiple activities for the promotion of its Entrepreneurship Development through rice seedling for the upcoming Boro season. Entrepreneurs’ training programs on agronomic practice, entrepreneurship and business strategy took place in November 2019. Besides, 2 sales hubs and 19 rice seedbeds were established. Promotional campaigns included farmers’ meeting and field days in the southern part of Bangladesh. The initiative is aimed at growing farmers’ interest in readymade rice seedling developed by entrepreneurs under the Entrepreneurship Development through Rice Seedling Production project undertaken by ACI Seed and its partners.