In March 2020, ACI Fertilizer organized several campaign programs throughout the month. Under the campaign, the covered areas were Chapai Nawabgonj, Rajshahi, Natore, Pabna, Naogaon, Rangpur, Dinajpur, and Panchagarh. The campaign, which included retailers’ engagement, was designed with a focus on the fruit market, especially on mango, litchi, and guava. March-May is the peak season for using foliar fertilizers in fruit gardens.
Portfolio Managers, Regional Sales Manager, Area Managers and respective Marketing Officers conducted the campaign programs. Both farmers and retailers were invited to local events. Targeting the fruit market, ACI personnel discussed the importance of foliar products’ application to gain the utmost production of fruits. The products in focus were Bioferti, Vitamix, Solubor Boron, Quick Potash, Promoter, Power (GA3) etc.

The northern part of Bangladesh is one of the most paramount locations for agricultural cultivation. The scope for agribusiness in this part of our country is also very promising. Hence ACI Fertilizer has been conducting numerous campaigns and promotional programs to cater the needs of the farmers and agriculture, especially focusing on the potential market of the northern region.