ACI Fertilizer arranged a Retail Training Program (RTP) at Rowmari, Mymensingh on 19 November 2018. In total, 45 active retailers were invited to the program. The aim of the event was to provide a brief idea about the importance of using micronutrients and fertilizers from ACI in the upcoming winter season. Sales Manager, Area Manager and Marketing Officers of the respective area were present in this program. The farmers have started sowing Maize, Mustard, Sweet Potato, etc. focusing the season. So, ACI personnel conducted the program promoting key products like- Organic fertilizer, NEB, Ratno, Promoter, Boron, Gypsar, etc. Various instructions were also given focusing on the usefulness of these products for soil, plant, overall yield. The retailers were encouraged to share their experience regarding fertilizer sales, their expectations, and new opportunities to add values to farmers’ lives.