ACI Fertilizer has organized an IMC program on 16 September 2019 at Kushtia Region. Business Director along with Area Manager and Marketing Officers of Kushtia area were present at the meeting with DD, ADD & SAAO of Agriculture office in Chuadanga, Kushtia. Meeting with customer contacts, model farmers meeting, retailer contacts, demo fields visit - these were the activities which took place at Kushtia region. One of the super value customer of Kushtia named M/S Biswas brothers and seed store was awarded as it has committed to sale 1 crore Taka this year, while its last year sales value was 53 lac Taka. The aim of the meeting was to provide insight of new-tech products of ACI Fertilizer for the whole team of Kushtia. Portfolio Managers had also ensured to support customers through engaging more people for promotional purpose and to develop the market. In short, Kushtia area team was much inspired along with customers, farmers and retailers by means of day-long promotional activities.
ACI Fertilizer has taken initiative to imply Integrated Marketing Communication (IMC) activities at key customer points. Integrated Marketing Communication (IMC) refers to a strategic, collaborative, and promotional business function through which a targeted audience can sense consistent, persuasive, and reinforcing brand messaging. ACI Fertilizer has commenced IMC concept as farmers training program (FTP), retailers training program (RTP), meeting with DAE concern, result demonstration in the field, shop Branding and usage of different promotional materials at retail points.