In February 2021, ACI Seed conducted spot sales for maize seed at different communities. Around 100 spots in Dinajpur, Nilphamari, Lalmonirhat, Thakurgaon, Natore, Cumilla, and Manikganj districts were selected. Spot sales events were conducted at Haat days of different potential markets where the marketing officer, area manager, product manager, and regional manager were present to promote hybrid maize. The aim of the event was to increase brand visibility, farmers’ linkage with the dealers, and boost up sales. Different gift items were also available for the buyers. ACI Seed reached around 15000 farmers through these events.