ACI Field Crops Seed conducted country-wide customer-centric field day programs to showcase the performance of tissue culture based ACI Seed potato varieties in February 2018. About 5000 farmers participated in these field days where the ACI Seed team took a community approach to assess the performance of improved crop varieties. Frontline demonstration of ACI Seeds’ improved potato varieties along with recommended technology were demonstrated in randomly selected 10 acres farmland owned by local farmers in Rajshahi, Dinajpur, Joypurhat, Bogra, Comilla, Munshiganj and Patuakhali during February 2018. The performance of demonstrated varieties was better in terms of yield, disease resistance and plant growth. The participating farmers, dealers and other people were highly motivated to see the excellent performance of ACI Seed potato varieties. Majority of the farmers in these regions are still practicing traditional farming, as they are not aware of quality potato seed. Therefore, ACI Seed took the community approach to introduce the potato varieties along with their production and protection technologies. These recommended technologies have been demonstrated during the field days. In all of these field day programs, Upazilla Chairman, local community leaders, Upazilla Agriculture Officer, Sub-Assistant Agriculture Officer, and Journalists of local newspapers of respected Upazillas were present. From ACI Seed, Head of Business - Mr. Sudhir Chandra Nath, Portfolio Manager (FC) - Mr. Golam Mostafa, Product Executive (FC) - Mr. Ashraf Hasan, Regional Sales Managers, Area Sales Managers and Sales Officers of ACI Seed attended the field days.