ACI Hybrid Dhan 6 is one of the popular hybrid rice varieties in the country and it is known as a brand of Chakka. ACI-6 is a promising slender variant of hybrid rice by ACI Seed. Considering the market potentiality, the business is giving distinct attention to it. The farmers have achieved the satisfactory result by cultivating ACI-6 in the last few years in different places in the country. The cultivation period of the variety is from November to January and the seed rate is 6 kg per acre. The harvesting period of the variety holds for 145-150 days. The average yield per decimal is more than one mond.

ACI Seed has taken an initiative to imply a special campaign program at key customer points in the potential areas. The campaign refers to strategic, collaborative, and promotional activities through which a targeted audience can sense consistent, persuasive, and reinforcing brand messaging. The Business has commenced the campaign as megha farmers meeting, spot farmers meeting, retailers meeting, meeting with DAE concern, group campaign, haat-bazar campaign, and the usage of different promotional materials at retail points.

The megha farmers meeting included more than 100 farmers in Kushtia, Dinajpur and Thakurgaon; the retailers meetings were conducted in Dinajpur, Rangpur, Gopalgonj, Khulna, Barisal; the haat-bazar campaign took place in Khulna, Gopalganj, Barisal, Bogra, Rangpur, Jamalpur and the campaign was arranged in more than 200 places all over the country.

The portfolio Manager, Sales Manager, Regional Sales Manager, Area Sales Manager and Marketing Officers participated in the program. Besides, the program was successful to achieve an immense response from the farmer and retailers. As a result, the business expects to sell the targeted volume of ACI-6.