ACI Seed launched a new rice seedling brand “Bondhu Chara” on 24 February 2019. This is the first ever branded product of its kind in Bangladeshi Market. ACI Seed is the pioneer to bring it to the local formal market system. Delegates from ACDIVOCA were present in the launching event. Mr. Sudhir Chandra Nath, Head of Business, ACI Seed and Mr. Mohammad Mizanur Rahman, DGM production, ACI Seed and Mr. Sami Saran, Team Lead, Market System, ACDIVOCA unveiled the brand in front of the audience.