In April 2018, ACI Seed arranged two highly intensive training (HIT) program for the field force to orient them with overall portfolio management of the business. The training included topics such as market and customer goals (strategic focus), opportunities and priorities (market momentum), build and deliver (customer success), market and sell (credibility), present and demo (product performance evaluation) etc. The training was conducted in two locations on different days: on 9 April 2018 at BRAC Learning Centre, Bogra for South & North Region Field Force and on 15 April 2018 at BRAC Learning Centre, Sreemangal for Dhaka & East Region Field Force. Lectures, brainstorming and post-training evaluation conducted by portfolio team, and finally motivation and awareness training conducted by training division were main parts of the daylong training programs. Product Manager (Vegetables) Mr. Abdullah Al Masud delivered a presentation on product features, benefit and territory wise opportunity of Kharif and Rabi Vegetables Seed. Portfolio Manager (Field Crop) Mr. Golam Mostafa presented Potato and Maize Seed features and benefit as well as territory wise opportunity for these products. Besides, Product Executive (Field Crop) Mr. Ashraf Hasan have talked about Crops Seed and Rice Seed features as well as benefits. Sales Manager Mr. A K M Shahinur Rahman discussed the training topic in depth. Head of Business of ACI Seed Mr. Sudhir Chandra Nath attended the program at Sreemangal and shared his experiences in the seed industry to encourage the participants.
