Maize is one of the focused crops of ACI Seed. The Business is currently marketing 9 prominent varieties of 4 world giant companies by targeting Rabi & Kharif Season. ACI Seed has taken an initiative to imply a special campaign program at key customer points in potential areas. The campaign refers to strategic, collaborative, and promotional activities through which the targeted audience can sense consistent, persuasive, and reinforcing brand messaging. The Business has commenced the campaign as farmers meeting, retailers meeting, meeting with DAE concern, result demonstration, group campaign, haat-bazar campaign, and the usage of different promotional materials at retail points.
DON-111 & SONA-55 are the focused maize varieties of the Business in Rabi Season and these are the year-round varieties. ACI Seed is giving a special focus on the varieties considering the market potentiality. The average yield of the varieties is 140-150 Mond per Acre. The grain color is yellow orange and the grain type is bold flint. The husk cover is fairly closed. The shelling percentage is 84-86%. Its disease and pest resistance is high. There is a good standability and waterlogging tolerance of the variety.
Chuadanga, Rajshahi, Bogra Area conducted the campaign program on DON-111 & SONA-55 at Faridpur, Rajbari, Kushtia, Meherpur, Natore and Bogra. Portfolio Manager, Sales Manager, Regional Sales Manager, Area Sales Manager and Marketing Officers participated in the program. There was an incredible response among the retailers and farmers and the Business expects to sell the targeted volume to those areas.